About Sarah Heaton
CREATIVE STRATEGIST FOR OUTDOOR BRANDS
Growing up with Alaska's trails in my backyard taught me that marketing isn’t about being the loudest; it’s about creating belonging. Now in Bozeman, I bring that same genuine mindset to the outdoor brands I care about most, leading with intention so your story does the heavy lifting for you.
ALASKA TO BOZEMAN
My Journey Into Marketing
I grew up outside, on trails, in the mountains, and in the kind of places where fresh air and muddy boots are just part of the day. Being outdoors has always been where I feel most myself, and I’ve always wanted my work to live in that world too.
Early on, I realized that marketing could be more than just selling things. It could be a way to share the feeling of standing on a ridge at sunrise, or walking into a small-town event where everyone feels welcome. I became obsessed with how design, words, and experience could invite people into that feeling.
That curiosity pulled me north to Alaska, where I spent my early career wrapped up in local events, small businesses, and community-driven projects. I saw how a simple poster, a well-timed email, or a thoughtful social post could actually bring people together, not just get clicks.
When I moved from Alaska to Bozeman, I knew I wanted to keep chasing that same energy.
Now, I use my creative eye and marketing background to support outdoor-focused brands and other values-driven businesses. I help them:
• tell stories that feel real and lived-in,
• show up in ways that feel natural (not shouty), and
• create experiences people actually want to be part of, on the trail, in town, or online.
From Alaska to Bozeman, the goal has stayed the same: take the way the outdoors makes us feel, and translate that into honest, intentional marketing that connects.
COMMUNITY & BELONGING
Rooted in trails and small-town events, I believe marketing should feel like an invitation, creating content that connects.
VALUES & PHILOSOPHY
STRATEGIC AUTHENTICITY
Translating the simple beauty of a sunrise into honest narrative. I help brands show up naturally, avoiding the loud, to find resonance in the real.
INTENTIONAL ADVENTURE
From Alaska to Bozeman, my goal is translating the outdoor experience into marketing that connects people back to the community and connection.